Nike decides not to Live Strong

There has been much written (and said) about Lance Armstrong over the last few months.

To help his cancer organisation Live Strong avoid a backlash Armstrong cut ties with them a while back.

Well it seems the Armstrong fallout continues...

Yesterday Nike announced they were ending their nine association with Live Strong.

Can't say as I blame them to be honest.

But it's very sad none the less.

Nike helped Live Strong raise around $100million through sales of the distinctive yellow wristband.

So where to for Live Strong now?