I'm sure you don't need me to tell you that I hate this ad.
It's ugly. Lacking in finesse. And misleading.
Why?
Because when you click the download button it doesn't download anything.
It takes you to a website where some bloke craps on in a video about giving them your email address.
Now whilst I'm sure many of the tips in their free pdf are helpful, adding your email to their database is probably not.
And anyway isn't doing dodgy banners even worse than cold calling?
After all the average click thru rate on a banner is a paltry 0.01%.