brand dna

I started BrandDNA almost 15 years ago as part of a student collaboration experiment while teaching at RMIT University during my career sabb...

 

 Public health messages in the time of a pandemic are so important.  So why do we allow clients to make them so messy and confusing? Why hav...

 

So what is it?  Are they a discount brand or premium.  Surely can't be both?  

The craft of the typographer is dying. Sadly.  Any good typographer would probably die of shame if they'd set the headline in this poste...

Found these ads from DDB Prague while clearing out my Dropbox. I used them in a talk I did late last year about pointless advertising.  Yes ...

 A bus in Denmark transformed into a blood soaked tampon. Eye catching for sure but a great ad I'm not so sure. It's for CLUE. An ap...

Another one of those ads that only the UK seem to able to produce. Great track by Roots Manuva too. Completely unexpected advertising.

Put the word 'choose' in front of every one of the statements in this ad. Then read it out loud in a Scottish accent. So much better...