Google adwords.
They seem so innocuous.
Especially compared to big budget 60 second TV spots.
But believe it or not those little classified style ads account for a seriously huge chunk of Google's income.
So what are the top 5 words that brands and people want to buy for their adwords campaigns?
* Insurance
* Loans
* Mortgage
* Attorney
* Credit
Weird thing is I can't recall ever searching for any of those five words.
What about you?