I'm bicycle crazy at the moment.
So as you can imagine this VW ad caught my eye.
It's for the 4WD Toureg. And it's by an agency called Kaffeine.
I live near the most popular cycling road in the world (apparently) so the sight of a bike on a car roof rack is quite common.
Which is what I thought was going on in this ad.
With the takeout being that Toureg can handle driving through any obstacle even a flood or river.
Seems that's not the case.
Click to enarge the ad and you'll see that the tagline is; 580mm of fording depth.
Hmmm!?
I think I liked my interpretation better.