Thursday, 4 November 2010

Brands beat celebrities

One of the things I've noticed at work this year is the number of brands getting involved with Facebook.

Now Facebook may seem like a no brainer to you but believe me it's not.

Up until quite recently many clients have been reluctant to set up a presence there.

I suspect even more clients will say yes to Facebook when they read the latest report on social media by IAB UK.

According to the report around one in five people (20.3%) follow brands on Facebook.

That figure is a lot higher than I thought it would be.

And way higher than the 13.4% of people who follow celebrities on Facebook.

That means there's more people following brands than celebrities.

Pretty interesting don't you think?