Tuesday, 19 October 2010

Very well read

I recently wrote a soon to be published piece for Marketing magazine about the impact of the iPad on bookshops.

Not big chains like Borders or Dymocks but local and specialist bookshops.

As part of my research I discovered that there's a movement in Japan dedicated to the love of well thumbed and worn books.

Known as Konsekihon these people hold get-togethers where people talk about their well loved books.

Rooted in a desire for authenticity the movement could easily be compared to the Japanese fetish for vintage and selvedge denim.

With the astonishing uptake of the iPad I'd be interested to see if the idea of the Konsekihon spreads outside of Japan.

I certainly hope so.