Very well read

I recently wrote a soon to be published piece for Marketing magazine about the impact of the iPad on bookshops.
Not big chains like Borders or Dymocks but local and specialist bookshops.
As part of my research I discovered that there's a movement in Japan dedicated to the love of well thumbed and worn books.
Known as Konsekihon these people hold get-togethers where people talk about their well loved books.
Rooted in a desire for authenticity the movement could easily be compared to the Japanese fetish for vintage and selvedge denim.
With the astonishing uptake of the iPad I'd be interested to see if the idea of the Konsekihon spreads outside of Japan.
I certainly hope so.



7 Comments:
Plenty of D&AD annuals like that in the agencies I've been in. Although some art directors just google their work these days.
Rumour has it that Sticky Notes were invented by an art director to enable them to bookmark "inspiration" in D&AD annuals.
Hi Stan, what do you think of this
http://video.news.com.au/1618930168/Old-Spice-guy-heads-down-under
I think Old spice guy just died.
sold out, unfunny writers.
So disappointed as the 'larger then life' character could have live on eg Chuck Norris. I could hear the face palm from Old Spice's agency from here
Dave
I like how the ad covers the call to action lol
In answer to your question Dave, I think I like Sesame Street's Old Spice Guy better.
This is an interesting conundrum to consider.
top marks for your illustrative pic
detournement...
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