Wednesday, 6 October 2010

Samurai Beer

The Japanese have taken niche marketing to niches I never even knew existed.

Where else but Japan would you find a samurai beer?

Although given their fondness for manga and comics I guess a samurai beer really shouldn't come as a surprise.

What makes this brand interesting to me is the fact that it's a niche product from a mainstream brand.

It's the Japanese equivalent of Fosters releasing a Ned Kelly beer or something similar.

Really can imagine that sort of thing happening here.

But then again given the number of teens drinking alcopops who knows what's possible?