The Japanese have taken niche marketing to niches I never even knew existed.
Where else but Japan would you find a samurai beer?
Although given their fondness for manga and comics I guess a samurai beer really shouldn't come as a surprise.
What makes this brand interesting to me is the fact that it's a niche product from a mainstream brand.
It's the Japanese equivalent of Fosters releasing a Ned Kelly beer or something similar.
Really can imagine that sort of thing happening here.
But then again given the number of teens drinking alcopops who knows what's possible?