Monday, 21 September 2009

Going viral ain't easy

If there's one expression the social media gurus love to sprout it's 'you can't create a viral video.'

Of course we all know that. At least I think we do!

Well according to recents stats released by YouTube it's harder than you might think to get a video to actually go viral.

Which should not come as a surprise given 20 hours of video is uploaded to YouTube every minute.

Look at these stats:

A video has a 3.1% chance of getting over 1000 views.

0.3 percent chance of getting over 10,000 views.

And 0.001% of getting over 100,000 views.

Of course agencies that create videos that they wish to go viral use seeding and social tools to get people to watch and share their video.

But based on the stats above you'd have to say that the chances of getting a video to go truly viral must be getting harder and harder.

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