Get drenched

Bottled water. Hamsters. And swinging jazz. What's not to love?

I'ma let you finish

Yo, internet memes! I'm real happy for ya, and I'ma let you finish, but theez 2009 internet memes are da best internet memes of all time!

Going viral ain't easy

If there's one expression the social media gurus love to sprout it's 'you can't create a viral video.'

Of course we all know that. At least I think we do!

Well according to recents stats released by YouTube it's harder than you might think to get a video to actually go viral.

Which should not come as a surprise given 20 hours of video is uploaded to YouTube every minute.

Look at these stats:

A video has a 3.1% chance of getting over 1000 views.

0.3 percent chance of getting over 10,000 views.

And 0.001% of getting over 100,000 views.

Of course agencies that create videos that they wish to go viral use seeding and social tools to get people to watch and share their video.

But based on the stats above you'd have to say that the chances of getting a video to go truly viral must be getting harder and harder.

Anyone seen Johnnie?

I'd heard good things about the six minute video doing the rounds for Johnnie Walker whiskey.

It features, or so I've heard, a wonderful storytelling performance from Scottish actor Robert Carlyle.

Sadly when I went looking for the video all I could find was a blank screen where the video used to be.

For some unexplainable reason the agency behind it was not keen for it to be shared.

Weird. Very weird indeed.

Anyone have any idea why BBH would do such a thing?