Tuesday, 30 June 2009

Great idea bad ad

What makes a good banner ad?

Ask a variety of people that question and you'll get a variety of answers.

If the ad above was sitting on a website you would it get your attention?

I doubt it.

Would it be able to cut through all the news or info that surrounds it on a webpage?

Again I think not.

That headline is so insipid it's not funny.

As an ad it is, I believe, a failure.

And yet it is one of the best banners I've seen in ages!

To see what I mean go and see the actual ad on Bannerblog.

Click here to go there and be sure to click on the 'click' speech bubble.

Once you're done why not pop back here and let me know what you think?

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