Saturday, 28 March 2009

A look at the Whopper Sacrifice

To win an award these days it helps to know how to enter an award.

I don't mean simply filling in the form.

I mean doing everything you can to bring the genius of your idea to life.

One the most popular ways to do this is with a case study short film.

These films are rarely seen by people other than award judges.

This one for the recent Whopper Sacrifice campaign is well worth a minute and a half of your time.

Very clever idea. Explained beautifully.

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