A look at the Whopper Sacrifice
To win an award these days it helps to know how to enter an award.
I don't mean simply filling in the form.
I mean doing everything you can to bring the genius of your idea to life.
One the most popular ways to do this is with a case study short film.
These films are rarely seen by people other than award judges.
This one for the recent Whopper Sacrifice campaign is well worth a minute and a half of your time.
Very clever idea. Explained beautifully.