60 minutes in 60 seconds

Like most of the audience, I sat bewildered during the presentation given by Bob Isherwood here in Melbourne yesterday.

He made a good point. And I've already quoted him 3 times today.

But as a presentation it really didn't work for me. That landmark ad for Apple by TBWA says in 60 seconds what it Bob took 60 minutes to say.

For the younger readers here's a recent remix.