Thursday, 6 November 2008

New tricks from old men

When I worked on the recent launch of the Ford Falcon we created a series of emails designed to get around corporate firewalls and image blocking software.

We built images of the car out of text using an Ascii program.

Now AC/DC have taken the Ascii email concept a step further.

They've created a firewall busting video for their new album using an Excel spreadsheet.

Other than claimimg my expenses I don't even know how to use Excel!

Check out the video here.

You can also get a preview on YouTube.

Great tagline for the email too:

"AC/DC smashes through your firewall with real rock ‘n’ roll! Download the spreadsheet to watch the Rock N Roll Train video in all it’s Low Definition glory!"