New tricks from old men
When I worked on the recent launch of the Ford Falcon we created a series of emails designed to get around corporate firewalls and image blocking software.
We built images of the car out of text using an Ascii program.
Now AC/DC have taken the Ascii email concept a step further.
They've created a firewall busting video for their new album using an Excel spreadsheet.
Other than claimimg my expenses I don't even know how to use Excel!
Check out the video here.
You can also get a preview on YouTube.
Great tagline for the email too:
"AC/DC smashes through your firewall with real rock ‘n’ roll! Download the spreadsheet to watch the Rock N Roll Train video in all it’s Low Definition glory!"
posted by Stan Lee at 8:48 am
3 Comments:
This is an interesting execution but if AC/DC were a brand, would this be relevant to their target audience?
I would argue not, which then only makes this clip a cheap stunt in my eyes. Where's the rock and roll realness?
Surely getting past a corporate firewall is the email equivalent of sticking it to the man?
@ Stan - then imagine if it had a virus in the excel sheet and it trashed your computer! (instead of them trashing a hotel room)
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