Friday, 31 October 2008

Doesn't Apple = Innovation?

With the US election just days away research firm Synovate has released a report that compares the candidates as brands.

I'm not sure how the report was compiled but the results are bewildering to say the least.

According to Synovate Obama is like Nokia. No argument from me there.

Meanwhile doddery old John McCain is apparently like Apple.

Yes Apple.

I can think of many brands that I'd liken McCain to but Apple sure ain't one of them.