Doesn't Apple = Innovation?

With the US election just days away research firm Synovate has released a report that compares the candidates as brands.
I'm not sure how the report was compiled but the results are bewildering to say the least.
According to Synovate Obama is like Nokia. No argument from me there.
Meanwhile doddery old John McCain is apparently like Apple.
Yes Apple.
I can think of many brands that I'd liken McCain to but Apple sure ain't one of them.



7 Comments:
Oh thats a little worrying!
Isn't Apple meant to be a young, innovative and fresh kinda brand? These are not words I would liken to McCain!
What about McCain, the brand: mainstream, frozen, boring, been around too long and best consumed mindlessly in front of the TV.
I often wonder if the slogan "Ah McCain you've done it again" was actually created for John.
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