Friday, 8 August 2008

A soft spot for Wrangler

I'm not sure what to make of the much hyped Wrangler campaign by Fred & Fariq.

What I do know though is I love the Wrangler logo.

Always have.

Even though I haven't owned a pair of Wranglers since I was about seventeen I still have an emotional connection to their logo.

Guess that makes it a Lovemark. At least for me anyway.