A soft spot for Wrangler
I'm not sure what to make of the much hyped Wrangler campaign by Fred & Fariq.
What I do know though is I love the Wrangler logo.
Always have.
Even though I haven't owned a pair of Wranglers since I was about seventeen I still have an emotional connection to their logo.
Guess that makes it a Lovemark. At least for me anyway.
posted by Stan Lee at 12:25 pm
4 Comments:
Maybe it's been a long time since you were an animal in those Wranglers on a Saturday night Stan.
Wrangler and their logo always spoke "cowboy" to me, and I thought of them as ugly-fitting as well. So I never owned a pair and still regard them as ugly cowboy jeans. I'm sure they come in a hundred different styles, one of which I would surely like, but I still steer clear.
Now, on the other hand, the Levi's tab? Lovemark to me.
Brand loyalty.
Funny thing is, when I went looking for a great pic of the logo to link to, all I could find was the 70's Wrangler logo. KInda like the Adidas logo compared to their classic logo.
i also love the wrangler's logo, but i have a slight problem with some of the things they've been doing with the brand lately: a recent print ad of cut-off-shorts-on-pert-teen-girl's-bum-with-that-goldenrod -yellow-70's-sun-type-deal. visually not so bad, just old and tired when it comes to jeans.
and then i saw the 'wrangler' stage at the milan film festival which looked kind of cool, but supported the worst bands i've ever heard. ok, so not the worst brand crime in the world, but still majorly cringe-worthy.
most lovemarks are tacky, really.
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