Thursday, 15 November 2007

Little things count

As much as I love a big idea, I really love the little things.

The minute details that make a good idea a great one.

John Grant has just released his new book, The Green Marketing Manifesto.

Knowing John's work and writings, I know it's going to be an illuminating read.

What really caught my eye about his book however, was a tiny detail on the front cover.

'Please don't put this book in a plastic shopping bag.'