Little things count
As much as I love a big idea, I really love the little things.
The minute details that make a good idea a great one.
John Grant has just released his new book, The Green Marketing Manifesto.
Knowing John's work and writings, I know it's going to be an illuminating read.
What really caught my eye about his book however, was a tiny detail on the front cover.
'Please don't put this book in a plastic shopping bag.'