Friday, 2 November 2007

Is copywriting doomed?

You're never to old to learn and I learnt a lot from a fantastic piece about copywriting by Suzanne Pope, who's a CD at Toronto agency John St.

Like any good piece of writing it has a great opening passage to hook you in. If you can resist clicking through after having read it you're obviously a hard person to please.

"Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I'm very sorry, but it's true."

Click here for some wisdom and very good advice from Suzanne.