Is copywriting doomed?
You're never to old to learn and I learnt a lot from a fantastic piece about copywriting by Suzanne Pope, who's a CD at Toronto agency John St.
Like any good piece of writing it has a great opening passage to hook you in. If you can resist clicking through after having read it you're obviously a hard person to please.
"Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I'm very sorry, but it's true."
Click here for some wisdom and very good advice from Suzanne.