Wednesday, 23 May 2007

No, not that kind of thong

We call them thongs. The Poms call them flip flops. Whatever you call them this is certainly a fun way to promote them.

BBDO New York commissioned several building size murals by street artists, who were given pretty much an open brief.

The agency then attached huge rubber straps and an outline and before you know it they has a series of colourful ads for Havianas.

Heaps of fun. Just like thongs.