Thursday, 22 March 2007

Go get a McJob!

For many years the Oxford English Dictionary has defined a McJob as either unstimulating or lowly paid, and McDonald’s isn’t happy about it.

David Fairhurst, HR Chief for McDonald's Europe, believes, “That it is out of date, out of touch with reality.”

"It's time the dictionary definition of McJob changed to reflect a job that is stimulating, rewarding and offers genuine opportunities.”

Wait a minute. I thought the dictionary reflected common and popular usage of words, not the meanings dictated by global corporations.

Well the big M doesn’t agree, so they’ve briefed no less than three PR firms to get us believing that McDonald’s is one place where you’ll never find teenagers working a McJob.

They’ve also, believe it or not, started a petition to gain popular support for changing the dictionary definition of McJob.

I’ve just discovered an interesting twist in this tale - McDonald's owns the copyright for the term McJob!