Thursday, 8 March 2007

Beckham bares his soul

Thanks to Scamp for tipping me off on this new Adidas tv spot featuring David Beckham.

Gotta say I love this ad, I really do.

I remember years ago Ted Horton telling me that emotion was a very powerful advertising tool.

Of course I've been preaching that mantra ever since.

What I love about this Beckham ad though is its honesty.

It's as if Beckham wrote it himself. Who knows, maybe he did?

Like the Michael Jordan ad I posted a while back, this is another great example of how embracing failure can help you build the strength to go on to succeed.