Tuesday, 14 November 2006

Who's killing the movie industry?

This is quite a clever ad about movie piracy for online retailer kalahari.net from FCB Cape Town.

Having said that, choosing to use Darth Vader in an ad like this is surely anything but clever.

The tagline reads ‘Piracy is killing the movie industry. Buy the original.’ Correct me if I’m wrong, but George Lucas is a long way off being bankrupt.

In fact he’s probably one of the richest men in Hollywood. Forbes magazine estimated his personal wealth at $3.5billion.

As for Star Wars, well Forbes has put the revenue generated by the the franchise at around $20billion.

So how the hell are a few pirate dvds killing George or his creation?