More crazy Japanese stuff

No idea what this ad is about. But ya gotta love the crazy ideas that Japanese agencies are able to get their clients to approve.

Starwalking Tuna

I am one of those people who really doesn't understand the enduring popularity and appeal of Star Wars.

I am a big fan of tuna though. And Japan.

So this ad ticks two out of my three success boxes!

Coca Cola Robot

I love Japan. And I love the Japanese obsession with both vending machines and robots. So as you can imagine I really love this crazy idea that only the Japanese could pull off - A Coca Cola robot vending machine. Brilliant!

Prepare for battle

Trust the Japanese to find a way to turn a simple promotion into an excuse to make a Transformer style robot contest.

Using USB sticks and recordable DVDs you create your own Verbatim monster. Who then does battle with other monsters.

It's heaps of fun. Although I'm not sure it'll make me buy Verbatim CDs next time I visit JB-HiFi.

Click here and get ready to do battle.

Nippon nuttiness

As those of you who know me know I love Japan. I'd live there if I could. It's just such an amazing place for so many reasons. Sadly TV advertising isn't one of them.

Brad dines out

I don't know how much Brad Pitt got paid for this ad for Japanese telco Softbank but I really don't think he was worth the money. Do you?

Fresh thinking from Japan

Now this is a clever idea. Food packaging labels that change colour as the expiry date approaches.

Once the product has passed its 'use by' the label becomes unreadable.

They were developed by Tokyo design group To-Genkyo.

I imagine this idea could be put to other time sensitive uses too.

For instance the price of a special offer could become unreadable by the time the offer expires.

Customers seeing the changing colour of a label may also be tempted to purchase quicker as the label gives a purchase a sense of urgency.

Be interesting to see if this form of labelling is taken up outside of Japan. Only time will tell I guess.

Seriously smooth

Totally inspired 'only in Japan' style advertising from O&M Tokyo.
Love it!