A taste of FIG JAM

If there's one thing that bugs me about so many bloggers in our industry it's their stereotyping of agency people as self important FIG JAM types.

It's just not true. Well not completely!

Most creatives I've met are friendly and happy to help you.

Suits and planners too.

Sure there will always be egos in agencies but I've only ever met one person who really thought they were superior to everyone else.

Sadly I don't think the same can be said for bloggers or blog commenters.

It's easy to slag off or put down agencies/brands/marketers on a blog.

And it's even easier to make grand pronouncements about how good you are and how much better you are than all those tired old has-beens working in adland.

But guess what - Nobody cares.

So stop eating the FIG JAM and try a little humble pie instead.

Who knows. You may even get a taste for it.

What next?

Well here we are in 2010. In just a couple of months BrandDNA will be four years old.

When I started doing this there were really only a handful of advertising blogs and social media had yet to become a buzz term.

YouTube was less than a year old and I'd never heard of Facebook or Twitter.

Truth be told the blogosphere has changed completely in just a few short years.

As have my online habits.

Which makes me wonder whether or not I should continue BrandDNA or knock it on the head.

Guess we'll have to see what happens.

Watch me!

Somehow, don't ask me how, this blog has managed to scrape into the Top 50 marketing blogs to watch in 2010 list.

There are some big names on the list too including the likes of Chris Brogan, Seth Godin and Drew McLellan.

Click here to go take a look.

Monetizing content

This is a blog about advertising.

So it may surprise you to learn that the one thing I hate seeing on blogs is advertising.

Endless columns of tacky Google text ads really lower the tone I think.

I don't mind seeing them in a Google search. In fact I've clicked on more than my fair share of the ads in the right hand column of a search.

But when it comes to blogs all I wanna see is the thoughts and opinions of the blogger.

Which is why I was surprised to see a new link had appeared in my blog dashboard.

Yes. You guessed it. I'm talking about the monetize link.

Suffice to say I won't be clicking it.