A taste of FIG JAM

If there's one thing that bugs me about so many bloggers in our industry it's their stereotyping of agency people as self important FIG JAM types.

It's just not true. Well not completely!

Most creatives I've met are friendly and happy to help you.

Suits and planners too.

Sure there will always be egos in agencies but I've only ever met one person who really thought they were superior to everyone else.

Sadly I don't think the same can be said for bloggers or blog commenters.

It's easy to slag off or put down agencies/brands/marketers on a blog.

And it's even easier to make grand pronouncements about how good you are and how much better you are than all those tired old has-beens working in adland.

But guess what - Nobody cares.

So stop eating the FIG JAM and try a little humble pie instead.

Who knows. You may even get a taste for it.

Dolphins are people too

Ever posted an anonymous blog comment?

Ever written a tweet that takes the piss out of someone?

Ever written a blog post that has a go at someone?

Then click here. Now!

Thanx Mona.

What are words worth?

Monetizing content

This is a blog about advertising.

So it may surprise you to learn that the one thing I hate seeing on blogs is advertising.

Endless columns of tacky Google text ads really lower the tone I think.

I don't mind seeing them in a Google search. In fact I've clicked on more than my fair share of the ads in the right hand column of a search.

But when it comes to blogs all I wanna see is the thoughts and opinions of the blogger.

Which is why I was surprised to see a new link had appeared in my blog dashboard.

Yes. You guessed it. I'm talking about the monetize link.

Suffice to say I won't be clicking it.