Considerate brands

Copy is a little tricky to read on this pic so feel free to double click to get a better look.

What I love about this is seeing a brand acting with consideration of consumers.

Yes they want to sell you a car.

Yes they will help you to finance that purchase.

But...

By letting people know that they understand that jobs are not as secure at the moment I believe they are strengthening their appeal.

I mean who wouldn't love a brand that actually cares about its (potential) customers.

A lot of brands say they are. But few actually deliver.