Putting the T in team

There is nothing new in brands using people in stadia to create brandmarks.

Hell the idea actually originated from groups of fans doing it to honour player numbers etc.

A friend sent me a Reddit link the other day to a T-Mobile sponsorship 'moment' in a German football game.

I did a bit of digging and discovered that T-Mobile sponsor Bayern Munich. And that the white T you see in the pic above is a pretty regular occurrence at home games.

Which has me wondering how much the fans get paid for participating?