People don't give a...

Saw this on Twitter the other day. Annoyingly I can't remember who posted it. Sorry.

It really struck a chord with me as I've experienced the opposite approach on both agency and clientside.

Far too many people in the world of marketing seem to operate under the illusion that the ordinary punter actually gives a shit about their brand or product.

The sooner people start coming to terms with this the better the entire industry will be.

Why?

Because advertising and marketing is about getting people's attention then making an impression on them.

You can't do this effectively if you think that people are waiting for your message.