Before & after Apple

The old iPod ads with the white headphone cable are justifiably iconic.

Which may be why I find myself somewhat unmoved by Apple's megasized outdoor campaign for the new AirPods Pro.

It's certainly eye catching. But not in the visually arresting way the old iPod campaign was.

The story behind however is interesting. At least for advertising people.

Because the posters went up with no AirPod in sight. Nor was there any branding.

That came after the product launch.

Like I said. Interesting. But hardly earth shattering.