Louder than guns

On average 100 people are killed every day by guns in the USA.

As shocking as that statistic is it doesn't come as a surprise given how often we hear about mass shootings in the US in the news.

So you would imagine that this is a real campaign for shooting insurance.

But it's not.

It was created by the organisation Louder Than Guns who are trying to reduce the gun toll by raising awareness of it.

Click here to learn more about them.