Lost For Words

It's impossible to read the teeny tiny headline in this ad.

And if you lean in to do so you end up looking like a pervert starring at a mother breastfeeding her child.

Now I love a good bit of lateral thinking. But whoever thought this was a good analogy for 'shareable contact charging' on a mobile phone needs their head examined.

I'm looking at you M&C Saatchi Madrid.

And as for the client that approved it...