Coke gets serious

Sugary soft drinks are in decline and nobody knows this as much as Coca Cola.

Of course it's still one of the world most loved brands. But sales are dropping.

So it's no surprise to see them branching in to bottled water and other 'healthier' drinks.

What is a surprise is seeing them doing upmarket hipsteresque versions of their core product for use in cocktails and mixed drinks.

Bit of a niche rather than mass market I'd have thought.

Cool bottle though. And I'd definitely like to try some.