What would Bernbach think?

This sponsored post from Volkswagen popped up in my social feeds last week.

As a young writer I aspired to be good enough to work on the VW brand.

When I went to London I did just that.

It took me a while to find my mojo as the brand has a very unique tone of voice.

Which is why I know there is no way that my Creative Director, or any of the legends who worked on VW before me, would ever let something like the above run.

VW was always self-deprecating. It never took itself seriously.

And I doubt it would ever have the audacity to claim it was cool. Seriously.