The Declasse Vamos

Someone shared this car ad on Twitter last night. At first glance I thought it was from the seventies.

All was revealed of course when I clicked on the link in the Tweet.

Grand Theft Auto.

I would write pages on the marketing associated with the GTA game series.

It's attention to detail is brilliant. Especially the music.

As for the Declasse in the ad, here's how it's described on the GTA site:

Believe it or not, the Vamos began life in 1960 as a sensible and straight-edge compact car. But over the course of the decade, something wonderful happened. It moved out of its parents' garage and started hanging around with V8's and fastbacks.