Pretty good reasons

This poster has been popping up all over Melbourne of late.

Hardly the most eye catching piece of creative work.

But the insight and headline is top notch.

If perchance you're reading this from outside of Australia, here's some context:

We have four big banks here. They are referred as the Big Four.

They are all 'on the nose' following a long overdue Royal Commission into their ethics and practices.

 The Bendigo is a smaller regional bank that has grown to a reasonable size. Think building society with added oomph.

OK. Got it now?