Failure to take off

There's one helluva star studded cast in the 100th birthday ad for British Airways. And yet it is cloying and wooden.

On paper this ad had the opportunity to be the sort of big budget blockbuster ad the Brits used to be famous for.

But it's not. Running it in the climate of Brexit is interesting too.

Big tick for whoever managed to get the Bowie cameo in. And the UK Garage line is sweet too.

But otherwise...I'll stick with boring but safe Qantas.