Smoking kills

Back on deck after a very inspiring couple of weeks in Lisbon and Seville.

My flight home went via Dubai where I spotted the first tobacco ad I've seen in years at the airport.

Visually it's quite striking. The poster itself was backlit so it really stood out.

But for me what stood out the most was Smoking Kills.

Not the Camel brand.

Which is weird when you consider there are no less than 7 camels on the poster. Plus the brand name appears 9 times.

Mind you Dubai isn't exactly a hotbed of creativity. Now is it?