It ain't easy being green

Sustainability and environmental credentials are incredibly important to today's consumer.

We like our brands to 'do no harm' as Google used to say.

Great case in point in recent weeks is UK crisps brand Walkers.

They've said that they will not be introducing recyclable packing for their crisps until 2025.

And consumers sure ain't happy about it.

In fact they've started mailing back crisp packets. Lots of them.

This has given rise to the Post Office making an official announcement to consumers to stop doing it.

Which makes me thinks Walkers will get their shit together far quicker than they were planning too.

At least I hope they do!