Smell the pleasure

My long time no see ex-colleague Praveen shared this the other day.

It highlights for me a subject in need of debate in 2018.

The craft of copywriting.

No. Make that respect for the craft of copywriting.

The more clients attempt to dumb down and rewrite copy the less attention people are going to pay to it.

Obviously 'smell the pleasure' caught my attention. But not in a good way.

And definitely not in the way a brand manager would want it to.

So how 'bout we let well paid experts in their field just do their job?

Pleeeease!