Smell clean?

I'm not sure if Warhol painting the Campbells soup can was the first high profile example of culture jacking but it is definitely still one of my favourites.

And it was the Campbells can that came to mind when this new Moschino fragrance appeared in one of my social media feeds over the weekend.

Ironic? Sure.

Expensive? Probably.

But would anyone in their right mind want to use a fragrance that looks like a bottle of kitchen cleaner?

Probably not.

But hey. What would I know!?