Just say no

On the whole, wine is one industry that is relatively gimmick free.

Sure there are casks. And cans. And screw tops have pretty much replaced corks.

But blue wine?

Seriously?

That's just plain wrong.

Eye catching for sure. Or as the kids would say Instagram worth.

But it looks like a goddamn gimmick to me.

French entrepreneur Rene Le Bail is the man behind the wine. Which is a chardonnay tinted blue by anthocyanin. A pigment that occurs naturally in red grape skins.