Bloody AdTech!

In an incident that has had the Australian football world talking, last weekend an on-field fracas led to a punch in the face for the young fella pictured above.

The punch left him with four dislodged teeth and a broken jaw.

A truly shocking act. Especially on the sporting field.

But not as shocking as the ad that was served to me while reading about the incident on a local news site.

I mean really.

Yes AdTech helps marketers target and reach people more effectively.

But sometimes you have to wonder just how dumb a piece of technology must be?